Expat Fair 2001 - JAFA Booth - I love coaching Expats and Love Immigrants
Booth Hosting: Hosting a booth at the Expat Fair 2001 to
attract awareness to
coaching and outreach to one of my niche markets (Expats/Love Immigrants) was a lot of fun and
a great opportunity to practice my "what I do" speech. My main goal was to meet potential
clients so I decided having a booth vs. just attending to network was indeed the better investment.
Jackie Arnold shared the top ten list with me and I found it quite helpful.
I did a lot of networking with other booth hosts. I found they gave me
and respect when they found out I was also a fellow booth holder - a pity considering I feel
the focus should have been on the attendees. There was a bit of a snooty attitude amongst
booth reps and I had a few attendees mention this to me and they were grateful
that my booth was so welcoming. I think I planted many seeds but I did not get
many new clients. Overall, my goal of enjoying myself was accomplished.
Top Ten Tips for Hosting a booth at Exhibitions or Shows by Coach Jackie Arnold
Be aware that people have ten seconds to take in your message as they walk past.
Make sure your message is large, eye-catching brief and clear
Wear a colourful top or jacket to catch the eye
Have leaflets and cards ready to hand out
Don't stand in front of your message and leaflets, stand to the side
Use balloons to brighten the stand
Have a container where you can invite people to put in their cards
Print out little slips inviting people for a free coaching session (phone me for details)
Smile and look welcoming
Use open questions (not...Are you interested in... but, How do
coaching could help you or/ What interests you about coaching....etc)
My Contact Information
JAFA Coaching &
714 633 3601
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